Today, more than ever, we are dealing with the term identity and its very meaning. Fundamental changes in its definition which have been coupled with the impact of globalization are causing fundamental changes in all aspects of human life, including contemporary art. Ever since the 1960s was a revolutionary shift in artistic expression, artworks have been categorized by themes, not styles. Thus, the identity of an artist creates new artistic categories. Therefore, studying the identity of artists and influencing factors such as psychology and sociology factors are also ways to better understand his works and contemporary art.